miércoles, mayo 25, 2005

¿Y Cuánto Cobrar?... por blog Francotirador

...Eso sí, a lo que no debes ceder nunca es al mañoso alegato del "pero ese chico me hace el mismo trabajo por 20 lucas". Tú debes demostrar que tu producto es de calidad, que cumple estándares, que es compatible con distintos navegadores y resoluciones, que obtendrá buenos resultados en los buscadores... en resumen, que si estás cobrando X cantidad es por algo, y ofreces algo que las alimañas de la Web no pueden.

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At 2:17 p. m., Blogger Benjamín Leyton said...

Quisiera agregar un punto en este tema. Yo entiendo que las cosas en sí no tienen valor, por ejemplo, una camisa que compro en la fábrica no cuesta lo mismo que esa camisa en un local de 'Marca' siendo que es la misma camisa. Por marca me refiero a la Identidad que refleja ese producto en el consumidor, y si esa identidad refleja las aspiraciones a las cuales el consumidor está dispuesto a pagar 5 veces más es, a grandes rasgos, un asunto de que es él que le determina el 'VALOR'. Al caso de los diseñadores, si hay muchos diseñadores haciendo lo mismo y hay un precio base para eso, entonces no puedo exigir mayor recompensa si es que no le demuestro a mi cliente cuánto 'VALOR' le agrego a su negocio, y que va ligado a lo que mencionabas, más todavía si logramos generar una relación de confianza y de preocupación por el otro. De otra manera seguiremos pintando monos y recibiendo la plata que pintar monos significa.

At 2:28 a. m., Blogger Valuh said...

le estoi vendiendo una idea a un amigo que está haciendo una nueva marca de camisas que va a salir al mercado, el me está preguntando CUANTO le cobraria yo a el por usar la idea de mi diseño..
NO SÉÉÉÉ! Ayudaaa cuando le cobro?

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